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Case study
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VATRA
Artisan ceramic candles: brand identity & packaging
VATRA is an artisan candle brand rooted in craft and ritual, each piece shaped by hand from terracotta. I built the identity and packaging around that story: an earthy palette, a hand-drawn flame mark, and tactile packaging that feels like a ritual object rather than a mass product.
What I delivered
- Logo & brand mark
- Visual identity & typography
- Packaging & gift sets
- Art direction & product styling
- Brand guidelines
